GDPR Easy Read: Is data privacy a key selling point for brands?

Apr 17, 2020 12:00:00 AM | GDPR Easy Read GDPR Easy Read: Is data privacy a key selling point for brands?

As more and more organisations like yours move to gain the benefits of a data-driven way of doing business, consumers have further grown to be more critical over their personal data. Ever since the enforcement of the GDPR, consumers are especially more interested in just how their personal data is being used.
The GDPR has given organisations a set of obligations that help achieve a level of transparency between consumers and data-driven businesses of all sectors. However, GDPR compliance is much more than just ticking the right boxes.

For many GDPR compliant companies, it's turned into a key selling point and a value of reputation. Many of which see the overriding benefits that change data privacy obstacles, into opportunities. Not only does it mean better data protection, but companies have seen a substantial increase of consumer trust, interaction, and brand loyalty. In the words of Warren Buffet, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently".

So why is it important for organisations just like yours to maximise GDPR compliance efforts? Let's take a quick look at some key figures.  

CriticalConsumers_pg1-2criticalconsumers_pg2-1CriticalConsumer_pg3Having the right tools to help your organisation maximise GDPR compliance efforts could prove decisive in your customer relations. PrivacyPerfect offers the ultimate privacy environment that ensures a cost and time-efficient solution to any organisation's GDPR compliance efforts. This environment is complete with legal concepts explained, key security measures in place, regular updates according to the GDPR, and numerous other vital key features to make sure your organisation maximises GDPR compliance obligations.

Are these the kind of features you're looking to find to take your organisation's compliance efforts to the next level? We'd love to hear from you.

Or are you especially more curious about what your next time and cost efficient solution to keeping up with GDPR will look like?
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Figures sources:

Championing Data Privacy & Protection - CapGemini
Consumer Attitude: Post Breach - Ping Identity
Consumer Privacy Report - CISCO