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    THE PRIVACYPERFECT BLOG

    How has the GDPR strengthened email marketing?

    Feb 7, 2020 10:49:09 AM / by PrivacyPerfect posted in GDPR Compliance, Data Privacy, Data Protection, Compliance, Data Consent, Marketing, Marketing under GDPR, gdpr2020

    Back in the adaptation period of the GDPR between 2016 and 2018 May, many businesses were concerned that the new EU-privacy regulation might weaken their marketing efforts, especially in the field of email marketing.  As the GDPR puts several restrictions on why and how personal data can be collected and processed, previous forms of popular marketing techniques, such as building a database of prospects for years on end, and purchasing prospect lists, had to be changed and adjusted for compliance. These types of databases were used most typically for the email marketing efforts or organisations, therefore many believed that this aspect of business marketing might actually suffer from the new regulation. After over a year since the enforcement of the GDPR though, businesses reported several benefits of the GDPR in regard to marketing, through adapting a compliant email marketing strategy. So, what steps can your organisation take to make sure to enjoy these benefits, while strengthening your compliance?

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    How can GDPR compliance efforts benefit you as an NGO?

    Jan 31, 2020 8:00:00 AM / by PrivacyPerfect posted in EU, GDPR Compliance, GDPR for SMEs, Reputation under GDPR, Marketing under GDPR, GDPR for Marketers, DPIA, gdpr2020, NGO

    The GDPR applies to organisations and public bodies of all types, that collects and processes personal data belonging to individuals residing in the EU/EEA, charities and NGOs are also obligated to comply with the EU’s privacy regulation. As NGOs and charities handle an abundance of sensitive data, it’s important to take appropriate safeguards in order to avoid GDPR fines and cyberthreats. Numerous research has indicated that the GDPR has helped companies with an increase of consumer trust, but what does this mean for NGOs specifically in terms of potential benefits?

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    GDPR Compliance is Becoming a Key Point for Brands

    Jan 16, 2020 4:10:42 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, Compliance, GDPR for SMEs, Reputation, Reputation under GDPR, GDPR For Tech Companies, Marketing, Marketing under GDPR, gdpr 2019

    Reports have indicated that people have become increasingly critical about their data on how it's stored and what it is being used for. It has become paramount that businesses take the extra steps in ensuring a secure and privacy compliant way of handling such personal data. As pressure heaps on businesses and brands to adopt this data privacy centered culture, why is it vital for brands to use compliance to their advantage, and not see it as a burden?
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    What are Some Key Differences Between Consent & Legitimate Interest?

    Jan 9, 2020 2:11:47 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Processing, Data Protection Officer, GDPR Controller, GDPR Processor, Data Controlling, GDPR Reputation, Data Consent, Consent, Marketing under GDPR, GDPR for Marketers, gdpr, DPIA

    Legitimate interest and consent are two of the six lawful bases that data processors can choose from when gathering and processing data subject personal data. Both of the mentioned lawful bases are the most commonly used reasoning among organisations for their data gathering. But what are some of the key differences between the two? 

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    GDPR for SMEs: Benefit or Burden?

    Nov 29, 2019 9:12:25 AM / by PrivacyPerfect posted in EU, Data Privacy, Data Protection, Small business GDPR, Data Protection Officer, Data Consent, Marketing under GDPR, gdpr 2019

    When the EU fully enforced the GDPR back in May of 2018, there were many speculations and doubts on the consequences, and whether or not SMEs will need to adhere to the full extent of the regulations or not. A common misconception that followed was that the GDPR was seen as a data privacy law that would only be looking into the data protection practices of big multinational enterprises. After over  a year since it’s enforcement now, we are able to see the first results on the extent of how the GDPR can apply to each type of business, and what best practices businesses can turn to in order to stay aligned to the obligations. In this blog post, we look into the important points SMEs should know in regards to the GDPR and how the regulation can be turned into a benefit, rather than a burden.

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    A Cautionary Tale: The Brief Look Into the Future of Personalisation

    Oct 24, 2019 5:26:39 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, Data Processing, Data Security, DPO, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Consent, Cookies, Marketing under GDPR, gdpr, gdpr 2019

    It’s a rainy Thursday morning and I’ve just got into my driverless cab. I’d usually miss it, but because the cab now knows the average time I take to get ready, there is no actual way I could miss one. It knows where I need to go, what time I need to be there and also the preferred route I want, all through a 0.2 second scan of my thumb’s fingerprint. During my ride, I listen to the playlist made for me specially for this Thursday. It was made instantly as I typed in the first two words that came to my mind this morning. It can be any literally any word, isn’t that fun? It knows what music I want to listen to, the length of the songs I like, the mix of genres I prefer, and it also predicts the exact moments I would get bored of the song and automatically removes it from the playlist - only to replace it with an absolute banger of a song I was thinking about giving a listen to. 

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    Discounts & Data: GDPR for Retailers

    Oct 17, 2019 6:07:01 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, GDPR Software, DPO, Data Protection Officer, Personal Data, International GDPR, Data Controlling, GDPR Reputation, Data Consent, Cookie, Consent, Marketing, Marketing under GDPR, GDPR Summary, DPIA, gdpr 2019, Europe, DPA, Netherlands

    What does the GDPR really mean for you as a retailer? Well, as is often the case with a subject like privacy: it depends. After you’ve determined that the GDPR is applicable because personal (identifying) data is involved, let’s take a look at today’s retail business operations and what it entails. We will go through specific aspects of direct marketing, e-commerce habits, and even efforts made for compliance offline, to get a better understanding of what the GDPR means for retail.

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    Ad Tech and Privacy Law Compliance: A Complicated Relationship

    Sep 27, 2019 9:04:40 AM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Protection, GDPR for SMEs, Small business GDPR, Medium business GDPR, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Cookie, Consent, Cookies, Marketing, Marketing under GDPR, GDPR for Marketers, gdpr, gdpr 2019, Europe, DPA, Britain

    Back in June, the UK’s Data Protection Authority (ICO) released statements on their stance in regards to ad tech, saying: “If you operate in the adtech space, it’s time to look at what you’re doing now, and to assess how you use personal data” (Simon McDougall, Executive Director for Technology and Innovation at ICO). The ICO also released a report that looked into how the ad tech sector should comply with the GDPR. Below are the most important aspects to take into account if you work in or with the ad tech sector: 

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    Comparing CMS’s from a privacy perspective: WordPress vs Drupal vs Joomla vs HubSpot

    Jul 25, 2019 11:57:06 AM / by PrivacyPerfect posted in EU, DPO, Data Protection Officer, Data Consent, GDPR Compliance Program, Consent, Cookies, Marketing, Marketing under GDPR, GDPR for Marketers, CMS, gdpr, joomla, hubspot, wordpress

    You, or your company, want to build a website. Maybe you already have one, but want to start using a Content Management System (CMS), or switch to another from your current one. Here’s a refresher on what a CMS is: it’s a software content system that enables you to create and modify digital content, such as website pages. A few well-known CMS examples that we will touch on in this post are Wordpress, Joomla, Drupal, and HubSpot.

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    The insider’s guide to cookies: What are they and what type of cookies are there?

    Jun 14, 2019 1:45:00 PM / by PrivacyPerfect posted in EU, Personal Data, Cookies, Marketing under GDPR

    Have you ever been flooded with advertisements after surfing the web for products you currently do not intend to buy? If this has happened to you, do not worry, since we are here to help and explain why you have experienced such events. While spending time online, most internet users quickly accept something called “Cookies” without taking the time to read the Cookie policy. Cookies are used by online marketers to easily
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