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    THE PRIVACYPERFECT BLOG

    A Cautionary Tale: The Brief Look Into the Future of Personalisation

    Oct 24, 2019 5:26:39 PM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Privacy, Data Protection, Data Processing, Data Security, DPO, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Consent, Cookies, Marketing under GDPR, gdpr, gdpr 2019

    It’s a rainy Thursday morning and I’ve just got into my driverless cab. I’d usually miss it, but because the cab now knows the average time I take to get ready, there is no actual way I could miss one. It knows where I need to go, what time I need to be there and also the preferred route I want, all through a 0.2 second scan of my thumb’s fingerprint. During my ride, I listen to the playlist made for me specially for this Thursday. It was made instantly as I typed in the first two words that came to my mind this morning. It can be any literally any word, isn’t that fun? It knows what music I want to listen to, the length of the songs I like, the mix of genres I prefer, and it also predicts the exact moments I would get bored of the song and automatically removes it from the playlist - only to replace it with an absolute banger of a song I was thinking about giving a listen to. 

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    Discounts & Data: GDPR for Retailers

    Oct 17, 2019 6:07:01 PM / by Mark Fousert posted in EU, GDPR Compliance, Data Privacy, Data Protection, GDPR Software, DPO, Data Protection Officer, Personal Data, International GDPR, Data Controlling, GDPR Reputation, Data Consent, Cookie, Consent, Marketing, Marketing under GDPR, GDPR Summary, DPIA, gdpr 2019, Europe, DPA, Netherlands

    What does the GDPR really mean for you as a retailer? Well, as is often the case with a subject like privacy: it depends. After you’ve determined that the GDPR is applicable because personal (identifying) data is involved, let’s take a look at today’s retail business operations and what it entails. We will go through specific aspects of direct marketing, e-commerce habits, and even efforts made for compliance offline, to get a better understanding of what the GDPR means for retail.

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    Ad Tech and Privacy Law Compliance: A Complicated Relationship

    Sep 27, 2019 9:04:40 AM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Protection, GDPR for SMEs, Small business GDPR, Medium business GDPR, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Cookie, Consent, Cookies, Marketing, Marketing under GDPR, GDPR for Marketers, gdpr, gdpr 2019, Europe, DPA, Britain

    Back in June, the UK’s Data Protection Authority (ICO) released statements on their stance in regards to ad tech, saying: “If you operate in the adtech space, it’s time to look at what you’re doing now, and to assess how you use personal data” (Simon McDougall, Executive Director for Technology and Innovation at ICO). The ICO also released a report that looked into how the ad tech sector should comply with the GDPR. Below are the most important aspects to take into account if you work in or with the ad tech sector: 

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    Comparing CMS’s from a privacy perspective: WordPress vs Drupal vs Joomla vs HubSpot

    Jul 25, 2019 11:57:06 AM / by Mark Fousert posted in EU, DPO, Data Protection Officer, Data Consent, GDPR Compliance Program, Consent, Cookies, Marketing, Marketing under GDPR, GDPR for Marketers, CMS, gdpr, joomla, hubspot, wordpress

    You, or your company, want to build a website. Maybe you already have one, but want to start using a Content Management System (CMS), or switch to another from your current one. Here’s a refresher on what a CMS is: it’s a software content system that enables you to create and modify digital content, such as website pages. A few well-known CMS examples that we will touch on in this post are Wordpress, Joomla, Drupal, and HubSpot.

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    The insider’s guide to cookies: What are they and what type of cookies are there?

    Jun 14, 2019 1:45:00 PM / by Enxhi Abedinaj | Marketing Intern | PrivacyPerfect posted in EU, Personal Data, Cookies, Marketing under GDPR

    Have you ever been flooded with advertisements after surfing the web for products you currently do not intend to buy? If this has happened to you, do not worry, since we are here to help and explain why you have experienced such events. While spending time online, most internet users quickly accept something called “Cookies” without taking the time to read the Cookie policy. Cookies are used by online marketers to easily
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    Marketing under the GDPR - 7 things marketers must know

    Jan 24, 2019 10:00:00 AM / by Soumya Patnaik | Data protection Consultant | PrivacyPerfect posted in GDPR Compliance, GDPR Explained, Data Consent, Marketing, Marketing under GDPR, GDPR for Marketers

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