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    THE PRIVACYPERFECT BLOG

    How has the GDPR strengthened email marketing?

    Feb 7, 2020 10:49:09 AM / by PrivacyPerfect posted in GDPR Compliance, Data Privacy, Data Protection, Compliance, Data Consent, Marketing, Marketing under GDPR, gdpr2020

    Back in the adaptation period of the GDPR between 2016 and 2018 May, many businesses were concerned that the new EU-privacy regulation might weaken their marketing efforts, especially in the field of email marketing.  As the GDPR puts several restrictions on why and how personal data can be collected and processed, previous forms of popular marketing techniques, such as building a database of prospects for years on end, and purchasing prospect lists, had to be changed and adjusted for compliance. These types of databases were used most typically for the email marketing efforts or organisations, therefore many believed that this aspect of business marketing might actually suffer from the new regulation. After over a year since the enforcement of the GDPR though, businesses reported several benefits of the GDPR in regard to marketing, through adapting a compliant email marketing strategy. So, what steps can your organisation take to make sure to enjoy these benefits, while strengthening your compliance?

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    How can GDPR compliance efforts benefit you as an NGO?

    Jan 31, 2020 8:00:00 AM / by PrivacyPerfect posted in EU, GDPR Compliance, GDPR for SMEs, Reputation under GDPR, Marketing under GDPR, GDPR for Marketers, DPIA, gdpr2020, NGO

    The GDPR applies to organisations and public bodies of all types, that collects and processes personal data belonging to individuals residing in the EU/EEA, charities and NGOs are also obligated to comply with the EU’s privacy regulation. As NGOs and charities handle an abundance of sensitive data, it’s important to take appropriate safeguards in order to avoid GDPR fines and cyberthreats. Numerous research has indicated that the GDPR has helped companies with an increase of consumer trust, but what does this mean for NGOs specifically in terms of potential benefits?

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    GDPR Compliance is Becoming a Key Point for Brands

    Jan 16, 2020 4:10:42 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, Compliance, GDPR for SMEs, Reputation, Reputation under GDPR, GDPR For Tech Companies, Marketing, Marketing under GDPR, gdpr 2019

    Reports have indicated that people have become increasingly critical about their data on how it's stored and what it is being used for. It has become paramount that businesses take the extra steps in ensuring a secure and privacy compliant way of handling such personal data. As pressure heaps on businesses and brands to adopt this data privacy centered culture, why is it vital for brands to use compliance to their advantage, and not see it as a burden?
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    What are Some Key Differences Between Consent & Legitimate Interest?

    Jan 9, 2020 2:11:47 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Processing, Data Protection Officer, GDPR Controller, GDPR Processor, Data Controlling, GDPR Reputation, Data Consent, Consent, Marketing under GDPR, GDPR for Marketers, gdpr, DPIA

    Legitimate interest and consent are two of the six lawful bases that data processors can choose from when gathering and processing data subject personal data. Both of the mentioned lawful bases are the most commonly used reasoning among organisations for their data gathering. But what are some of the key differences between the two? 

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    A Christmas Story: GDPR Compliance

    Dec 18, 2019 1:26:30 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Compliance, GDPR Software, Data Breach, Data Security, Data Assessment, gdpr 2019

    This is the story of one cold December for Jamie, and his data conscious filled adventure. He started the month with his Christmas shopping, all the discounts and all the best offers about - he grabbed them all, without a hint of any doubt. From the latest headphones, to pants, a new pair of white sneakers, and even some living room plants. He realised one important thing, after all that almost effortless buying, he’d not just been spending money here and there, he’d been giving his data - with almost nothing to spare.

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    Companies and the Race for Compliance

    Dec 11, 2019 1:51:05 PM / by PrivacyPerfect posted in EU, GDPR Compliance, US, GDPR for SMEs, Small business GDPR, Medium business GDPR, DPO, Data Protection Officer, International GDPR, Reputation under GDPR, GDPR Reputation, GDPR For Tech Companies, gdpr 2019, Europe

    As we slowly enter 2020, during the year of 2019, numerous studies have been conducted with the objective to see just how far companies fare in regards to their GDPR compliance efforts. As fines and penalties are still being issued from various data protection regulators in their respectful countries, it may be suggested that companies, ranging from multinational corporations to SMEs, are still struggling to be fully compliant with the GDPR. In this blogpost, we take a look at several key studies done by various types of organisations, the numbers in their findings, and how it all shapes the race for compliance.

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    Is CCPA (California Consumer Privacy Act) The Same as GDPR?

    Dec 6, 2019 8:30:32 AM / by The Trust Bridge posted in USA, EU, GDPR Compliance, US, Data Privacy, Data Protection, gdpr 2019, ccpa

    Under CCPA, consumers will enjoy significant control over the ways in which businesses utilize their data.  These expanded rights to data control are largely in line with the GDPR’s objectives.  However, the California law  differs from its European cousin in several important ways.

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    Facial Recognition & GDPR: The Good, The Bad, and the Problematic

    Nov 21, 2019 2:23:42 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, Compliance, Data Processing, Personal Data, Data Consent, Consent, Facial Recognition, gdpr, DPIA, gdpr 2019, DPA, Britain

    Earlier this week, France announced that it will be the first country within the EU to introduce the use of facial recognition for government services. A decision that has raised a few eyebrows in terms of people’s privacy and the connotation it may imply in regards to the GDPR. Didier Baichere, a lawmaker with French president Emmanuel Macron ́s party, insisted that the general public shouldn't be worried. But, should they? What sort of implications can facial recognition technology make and just how protected are the public’s sensitive data? Let’s take a look.

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    Data Transfers: In & Out of the EU

    Nov 1, 2019 10:22:06 AM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, DPO, Data Protection Officer, Data Transfer, International Data Transfer, Reputation under GDPR, GDPR For Tech Companies, GDPR for Marketers, GDPR Summary, gdpr 2019

    International data transfers play a vital role for data driven businesses and organisations. As processes have become but a few clicks away and the digital world continues advancing, organisations must take the appropriate measures to ensure protection over their data and the data subjects. The EU’s GDPR aims to protect personal data, and provides strict obligations and standards that every organisation should take when dealing with international data transfers. Below are key points for organisations to consider upon doing international data transfers from and to the EU.

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    A Cautionary Tale: The Brief Look Into the Future of Personalisation

    Oct 24, 2019 5:26:39 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, Data Processing, Data Security, DPO, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Consent, Cookies, Marketing under GDPR, gdpr, gdpr 2019

    It’s a rainy Thursday morning and I’ve just got into my driverless cab. I’d usually miss it, but because the cab now knows the average time I take to get ready, there is no actual way I could miss one. It knows where I need to go, what time I need to be there and also the preferred route I want, all through a 0.2 second scan of my thumb’s fingerprint. During my ride, I listen to the playlist made for me specially for this Thursday. It was made instantly as I typed in the first two words that came to my mind this morning. It can be any literally any word, isn’t that fun? It knows what music I want to listen to, the length of the songs I like, the mix of genres I prefer, and it also predicts the exact moments I would get bored of the song and automatically removes it from the playlist - only to replace it with an absolute banger of a song I was thinking about giving a listen to. 

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