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    THE PRIVACYPERFECT BLOG

    Data Transfers: In & Out of the EU

    Nov 1, 2019 10:22:06 AM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Privacy, DPO, Data Protection Officer, Data Transfer, International Data Transfer, Reputation under GDPR, GDPR For Tech Companies, GDPR for Marketers, GDPR Summary, gdpr 2019

    International data transfers play a vital role for data driven businesses and organisations. As processes have become but a few clicks away and the digital world continues advancing, organisations must take the appropriate measures to ensure protection over their data and the data subjects. The EU’s GDPR aims to protect personal data, and provides strict obligations and standards that every organisation should take when dealing with international data transfers. Below are key points for organisations to consider upon doing international data transfers from and to the EU.

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    A Cautionary Tale: The Brief Look Into the Future of Personalisation

    Oct 24, 2019 5:26:39 PM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Privacy, Data Protection, Data Processing, Data Security, DPO, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Consent, Cookies, Marketing under GDPR, gdpr, gdpr 2019

    It’s a rainy Thursday morning and I’ve just got into my driverless cab. I’d usually miss it, but because the cab now knows the average time I take to get ready, there is no actual way I could miss one. It knows where I need to go, what time I need to be there and also the preferred route I want, all through a 0.2 second scan of my thumb’s fingerprint. During my ride, I listen to the playlist made for me specially for this Thursday. It was made instantly as I typed in the first two words that came to my mind this morning. It can be any literally any word, isn’t that fun? It knows what music I want to listen to, the length of the songs I like, the mix of genres I prefer, and it also predicts the exact moments I would get bored of the song and automatically removes it from the playlist - only to replace it with an absolute banger of a song I was thinking about giving a listen to. 

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    Discounts & Data: GDPR for Retailers

    Oct 17, 2019 6:07:01 PM / by Mark Fousert posted in EU, GDPR Compliance, Data Privacy, Data Protection, GDPR Software, DPO, Data Protection Officer, Personal Data, International GDPR, Data Controlling, GDPR Reputation, Data Consent, Cookie, Consent, Marketing, Marketing under GDPR, GDPR Summary, DPIA, gdpr 2019, Europe, DPA, Netherlands

    What does the GDPR really mean for you as a retailer? Well, as is often the case with a subject like privacy: it depends. After you’ve determined that the GDPR is applicable because personal (identifying) data is involved, let’s take a look at today’s retail business operations and what it entails. We will go through specific aspects of direct marketing, e-commerce habits, and even efforts made for compliance offline, to get a better understanding of what the GDPR means for retail.

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    Breach don’t kill my vibe: ways to mitigate a data breach

    Oct 3, 2019 3:48:17 PM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Security, Data Protection Officer, Reputation under GDPR, GDPR Reputation, GDPR For Tech Companies, Data Consent, GDPR Compliance Program, Consent, gdpr, DPIA, gdpr 2019, Europe, DPA, Netherlands, Britain

    Data breach. Two words you just don’t want to hear after a long week. It’s finally the Friday afternoon you’d been waiting for. Weekend plans with the family, the clock has just hit 16:00, and the weather isn’t as bad as predicted. Yet, here you are, after conducting a DPIA, finding yourself in a situation where you have a mere 72 hours to handle a whole breach. In this blog post, we will discuss your options, and provide you with support to handle this procedure seamlessly.

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    Ad Tech and Privacy Law Compliance: A Complicated Relationship

    Sep 27, 2019 9:04:40 AM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Protection, GDPR for SMEs, Small business GDPR, Medium business GDPR, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Cookie, Consent, Cookies, Marketing, Marketing under GDPR, GDPR for Marketers, gdpr, gdpr 2019, Europe, DPA, Britain

    Back in June, the UK’s Data Protection Authority (ICO) released statements on their stance in regards to ad tech, saying: “If you operate in the adtech space, it’s time to look at what you’re doing now, and to assess how you use personal data” (Simon McDougall, Executive Director for Technology and Innovation at ICO). The ICO also released a report that looked into how the ad tech sector should comply with the GDPR. Below are the most important aspects to take into account if you work in or with the ad tech sector: 

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    How to overcome the challenges of conducting a DPIA

    Sep 19, 2019 10:39:46 AM / by Brodie Bavidge posted in EU, GDPR Compliance, Compliance, Data Processing, Data Security, DPO, Data Protection Officer, Personal Data, Data Controlling, GDPR Reputation, Data Consent, Data Assessment, gdpr, DPIA, gdpr 2019, Europe, DPA

    Conducting a DPIA is often seen as a rather challenging task. But, there are ways still to make it a little easier.  We have highlighted the steps to get through conducting a DPIA in the least painless way possible. We’ve put down aspects from pre-assessment elements, through overcoming the struggles of getting support and involving key players, to how you can cut through the edges and simplify processes.         

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    Could Personal Data be the New Cost for Health Progression?

    Sep 13, 2019 12:16:39 PM / by Brodie Bavidge posted in USA, EU, GDPR Compliance, US, Data Privacy, Data Protection, Processing, Data Processing, Data Breach, Data Security, Personal Data, Data Controlling, Data Consent, GDPR Predictions, hubspot, gdpr 2019, Europe, Britain

    The age old question we ask ourselves on what we receive, is to what we have to give up in order to have it. Will data become the new aspect we give up in order for tech in the health field progress? With new ways to help improve the lives of millions of people who potentially can be at their most vulnerable, personal data continues to be of major importance in health progression. At the same time, it begs the question: what will happen if business and ethics clash as a result of bettering healthcare?   

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    Back in the urban jungle - Latest data privacy happenings (3/3)

    Sep 6, 2019 10:51:17 AM / by Mark Fousert posted in EU, GDPR Compliance, US, Data Privacy, Data Protection, Data Breach, Personal Data, GDPR For Tech Companies, Data Consent, Cookie, Cookies, Facial Recognition, gdpr, gdpr 2019, Europe, Twitter, Netherlands, Britain, Germany, Facebook, Windows, Microsoft

    Consent banners are still flawed, dating apps discovered to expose your exact and real time location to anybody, and the UK’s ICO gives adtech an ultimatum. While you were catching up on your missed calls and emails, the privacy world was in constant movement. In this blog, we will have a look at the last two weeks of August.

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    Okay Virtual Assistant, make me GDPR compliant - One year down the road

    May 31, 2019 11:30:00 AM / by Lilla David | Senior Digital Marketing Specialist | PrivacyPerfect posted in EU, GDPR Compliance, Data Protection, GDPR Compliance Program, GDPR Summary

    As we hit the one-year mark of the implementation of the GDPR, it’s time to take a deeper look into what effects the EU privacy regulations have had on the approach of businesses and the public towards data privacy, how predictions have compared, what the biggest breaches and fines have been, how big tech companies have handled the new regulation, and what we can expect going forward. 
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    How to create a successful GDPR compliance program: Communication

    Mar 27, 2019 1:00:00 PM / by PrivacyPerfect posted in GDPR Compliance, Data Privacy, Data Protection, GDPR Guideline, Compliance, DPO, GDPR Compliance Program

    This blogpost series started with tips on how to prepare for a GDPR compliance program. How to execute such a program within your organisation was explained in the second blog post. In this final blogpost, we will take you through the last steps of establishing a GDPR compliance program within your organisation. All of these steps are about communication.
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