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    THE PRIVACYPERFECT BLOG

    A Cautionary Tale: The Brief Look Into the Future of Personalisation

    Oct 24, 2019 5:26:39 PM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Privacy, Data Protection, Data Processing, Data Security, DPO, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Consent, Cookies, Marketing under GDPR, gdpr, gdpr 2019

    It’s a rainy Thursday morning and I’ve just got into my driverless cab. I’d usually miss it, but because the cab now knows the average time I take to get ready, there is no actual way I could miss one. It knows where I need to go, what time I need to be there and also the preferred route I want, all through a 0.2 second scan of my thumb’s fingerprint. During my ride, I listen to the playlist made for me specially for this Thursday. It was made instantly as I typed in the first two words that came to my mind this morning. It can be any literally any word, isn’t that fun? It knows what music I want to listen to, the length of the songs I like, the mix of genres I prefer, and it also predicts the exact moments I would get bored of the song and automatically removes it from the playlist - only to replace it with an absolute banger of a song I was thinking about giving a listen to. 

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    Discounts & Data: GDPR for Retailers

    Oct 17, 2019 6:07:01 PM / by Mark Fousert posted in EU, GDPR Compliance, Data Privacy, Data Protection, GDPR Software, DPO, Data Protection Officer, Personal Data, International GDPR, Data Controlling, GDPR Reputation, Data Consent, Cookie, Consent, Marketing, Marketing under GDPR, GDPR Summary, DPIA, gdpr 2019, Europe, DPA, Netherlands

    What does the GDPR really mean for you as a retailer? Well, as is often the case with a subject like privacy: it depends. After you’ve determined that the GDPR is applicable because personal (identifying) data is involved, let’s take a look at today’s retail business operations and what it entails. We will go through specific aspects of direct marketing, e-commerce habits, and even efforts made for compliance offline, to get a better understanding of what the GDPR means for retail.

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    Ad Tech and Privacy Law Compliance: A Complicated Relationship

    Sep 27, 2019 9:04:40 AM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Protection, GDPR for SMEs, Small business GDPR, Medium business GDPR, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Cookie, Consent, Cookies, Marketing, Marketing under GDPR, GDPR for Marketers, gdpr, gdpr 2019, Europe, DPA, Britain

    Back in June, the UK’s Data Protection Authority (ICO) released statements on their stance in regards to ad tech, saying: “If you operate in the adtech space, it’s time to look at what you’re doing now, and to assess how you use personal data” (Simon McDougall, Executive Director for Technology and Innovation at ICO). The ICO also released a report that looked into how the ad tech sector should comply with the GDPR. Below are the most important aspects to take into account if you work in or with the ad tech sector: 

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    Could Personal Data be the New Cost for Health Progression?

    Sep 13, 2019 12:16:39 PM / by Brodie Bavidge posted in USA, EU, GDPR Compliance, US, Data Privacy, Data Protection, Processing, Data Processing, Data Breach, Data Security, Personal Data, Data Controlling, Data Consent, GDPR Predictions, hubspot, gdpr 2019, Europe, Britain

    The age old question we ask ourselves on what we receive, is to what we have to give up in order to have it. Will data become the new aspect we give up in order for tech in the health field progress? With new ways to help improve the lives of millions of people who potentially can be at their most vulnerable, personal data continues to be of major importance in health progression. At the same time, it begs the question: what will happen if business and ethics clash as a result of bettering healthcare?   

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    Back in the urban jungle - Latest data privacy happenings (3/3)

    Sep 6, 2019 10:51:17 AM / by Mark Fousert posted in EU, GDPR Compliance, US, Data Privacy, Data Protection, Data Breach, Personal Data, GDPR For Tech Companies, Data Consent, Cookie, Cookies, Facial Recognition, gdpr, gdpr 2019, Europe, Twitter, Netherlands, Britain, Germany, Facebook, Windows, Microsoft

    Consent banners are still flawed, dating apps discovered to expose your exact and real time location to anybody, and the UK’s ICO gives adtech an ultimatum. While you were catching up on your missed calls and emails, the privacy world was in constant movement. In this blog, we will have a look at the last two weeks of August.

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    Flying back home - Catch up on data privacy happenings on your flight back home (2/3)

    Aug 29, 2019 2:06:59 PM / by Mark Fousert posted in USA, EU, Data Privacy, Data Protection, Compliance, Data Breach, Data Security, Personal Data, Data Controlling, Data Consent, Consent, Cookies, gdpr, Europe, DPA, Brexit, Twitter, Instagram, FaceApp, Hyp3r, Netherlands, Britain, Germany, Facebook, Libra, Cryptocurrency, FashionID, Boris Johnson, DUO, Windows, Microsoft

    New cookie guidance, joint controllership status due to social media plugins, and tech companies spying on you through their digital assistants - they might be listening when you ask Google or Siri for the route back home from France. The weeks from the 20th of July to the 10th of August were hectic. Instead of going through piles of news around data privacy from the summer months, get quickly caught up by looking at a summary of the most important happenings in this short blog post, the second of a three piece series, focusing on the last two summer months. 

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    Say goodbye to mojitos on the beach, welcome back to work: Catch up on data privacy happenings (1/3)

    Aug 16, 2019 11:33:29 AM / by Mark Fousert posted in Data Protection, Data Breach, GDPR Summary, gdpr 2019

    From mega-fines, a hearing in the case that might rock international data transfers, to thousands of apps and browser extensions spying on consumers - whether you were relaxing on a beach or kicking it in the Alps, you missed a lot. Instead of going through piles of news around data privacy from the summer months, get quickly caught up by looking at a summary of the most important happenings in this short blog post, the first of a three piece series, focusing on the last two summer months. 

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    11 DPIA-triggers explained by Hollywood blockbuster movies

    Aug 1, 2019 4:31:46 PM / by Laurens Mommers posted in Data Privacy, Data Protection, DPO, Data Protection Officer, GDPR Compliance Program, gdpr, DPIA

    We have now introduced a new DPIA module within our software. Besides all the serious stuff in and around it, we wanted to do something more in line with the time of year: summer, vacation, relaxation and fun. So we matched movie fragments with each of the eleven DPIA triggers that were issued by the European Data Protection Board. Seen all these movies? Relive the excitement. Never seen any of them? Check out the fragments and see if they’re worth a search on Netflix.

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    Facial recognition and data protection: Will you collect happy points for good citizenship in 2025?

    Jul 5, 2019 2:00:00 PM / by Laurens Mommers | COO | PrivacyPerfect posted in EU, Data Protection, Personal Data, Facial Recognition

    Facial recognition is yet another exciting new technology that awaits its wider introduction in Europe. There are already various applications in the European Union, such as passport identification at airports, policing, and name tagging on social media platforms, such as Facebook. However, up until now, large scale deployment has not yet occurred. Why is that? And could it be related to the GDPR?

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    Okay Virtual Assistant, make me GDPR compliant - One year down the road

    May 31, 2019 11:30:00 AM / by Lilla David | Senior Digital Marketing Specialist | PrivacyPerfect posted in EU, GDPR Compliance, Data Protection, GDPR Compliance Program, GDPR Summary

    As we hit the one-year mark of the implementation of the GDPR, it’s time to take a deeper look into what effects the EU privacy regulations have had on the approach of businesses and the public towards data privacy, how predictions have compared, what the biggest breaches and fines have been, how big tech companies have handled the new regulation, and what we can expect going forward. 
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