THE PRIVACYPERFECT BLOG

What are Some Key Differences Between Consent & Legitimate Interest?

Jan 9, 2020 2:11:47 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Processing, Data Protection Officer, GDPR Controller, GDPR Processor, Data Controlling, GDPR Reputation, Data Consent, Consent, Marketing under GDPR, GDPR for Marketers, gdpr, DPIA

Legitimate interest and consent are two of the six lawful bases that data processors can choose from when gathering and processing data subject personal data. Both of the mentioned lawful bases are the most commonly used reasoning among organisations for their data gathering. But what are some of the key differences between the two? 

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Facial Recognition & GDPR: The Good, The Bad, and the Problematic

Nov 21, 2019 2:23:42 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, Compliance, Data Processing, Personal Data, Data Consent, Consent, Facial Recognition, gdpr, DPIA, gdpr 2019, DPA, Britain

Earlier this week, France announced that it will be the first country within the EU to introduce the use of facial recognition for government services. A decision that has raised a few eyebrows in terms of people’s privacy and the connotation it may imply in regards to the GDPR. Didier Baichere, a lawmaker with French president Emmanuel Macron ́s party, insisted that the general public shouldn't be worried. But, should they? What sort of implications can facial recognition technology make and just how protected are the public’s sensitive data? Let’s take a look.

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A Cautionary Tale: The Brief Look Into the Future of Personalisation

Oct 24, 2019 5:26:39 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, Data Processing, Data Security, DPO, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Consent, Cookies, Marketing under GDPR, gdpr, gdpr 2019

It’s a rainy Thursday morning and I’ve just got into my driverless cab. I’d usually miss it, but because the cab now knows the average time I take to get ready, there is no actual way I could miss one. It knows where I need to go, what time I need to be there and also the preferred route I want, all through a 0.2 second scan of my thumb’s fingerprint. During my ride, I listen to the playlist made for me specially for this Thursday. It was made instantly as I typed in the first two words that came to my mind this morning. It can be any literally any word, isn’t that fun? It knows what music I want to listen to, the length of the songs I like, the mix of genres I prefer, and it also predicts the exact moments I would get bored of the song and automatically removes it from the playlist - only to replace it with an absolute banger of a song I was thinking about giving a listen to. 

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Could Personal Data be the New Cost for Health Progression?

Sep 13, 2019 12:16:39 PM / by PrivacyPerfect posted in USA, EU, GDPR Compliance, US, Data Privacy, Data Protection, Processing, Data Processing, Data Breach, Data Security, Personal Data, Data Controlling, Data Consent, GDPR Predictions, hubspot, gdpr 2019, Europe, Britain

The age old question we ask ourselves on what we receive, is to what we have to give up in order to have it. Will data become the new aspect we give up in order for tech in the health field progress? With new ways to help improve the lives of millions of people who potentially can be at their most vulnerable, personal data continues to be of major importance in health progression. At the same time, it begs the question: what will happen if business and ethics clash as a result of bettering healthcare?   

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Data Protection Impact Assessment triggers: Clarity or confusion?

Feb 5, 2019 10:00:00 AM / by PrivacyPerfect posted in GDPR Compliance, Data Protection, Data Processing, Data Assessment

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International data transfers in a nutshell

Aug 23, 2018 10:00:00 AM / by PrivacyPerfect posted in EU, GDPR Explained, Data Processing, Data Transfer, International Data Transfer, International GDPR, EEA

International data transfers are unavoidable for most of the businesses and organisations in today’s digital world. The GDPR takes a balanced approach between the necessity of cross-border data flows for the purposes of international trade and the level of protection provided to natural persons. Although the Regulation allows the free flow of personal data between Member States, it restricts data transfers to countries

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Debunking Seven Major Myths about the GDPR

Jun 14, 2018 10:00:00 AM / by PrivacyPerfect posted in GDPR Compliance, Data Privacy, Data Protection, GDPR Explained, GDPR Guideline, Data Processing, Data Security, Data Transfer

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GDPR Glossary: the nine concepts & how they’re connected

May 24, 2018 12:29:00 PM / by PrivacyPerfect posted in GDPR Compliance, Data Privacy, Data Protection, GDPR Explained, Data Processing, GDPR Glossary

The GDPR is effective since the 25th May 2018. To get a head start in understanding what this new Europe-wide privacy law is about, let us explain the nine basic concepts and how they fit together.

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A never-ending story: your organisation’s processor chains

Apr 18, 2018 10:00:00 AM / by PrivacyPerfect posted in Data Privacy, Data Protection, Processing, Subprocesscing, Data Processing, GDPR Processings

Assume that you just found yourself with a supposedly complete article 30 GDPR register of your processing activities. You did the meticulous work of inventorying the activities, their purposes, the data subject categories and categories of personal data involved, and all the other information required by the article. You sigh deeply and sit back for a moment. Are you ready now?

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