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THE PRIVACYPERFECT BLOG

Debunking 5 common GDPR myths

Apr 23, 2020 9:00:00 AM / by PrivacyPerfect posted in Data Breach, Personal Data, Data Consent, Consent, gdpr, gdpr2020

Even two years after the enforcement of the GDPR, a lot of misconception and speculation surrounds the EU privacy regulation still. While most of us know one thing or the other about the GDPR, only a few have extensive knowledge on it, and what it means exactly in practice. In this blog post, we take a look at five common myths of the GDPR and set the record straight.

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How has the GDPR strengthened email marketing?

Feb 7, 2020 10:49:09 AM / by PrivacyPerfect posted in GDPR Compliance, Data Privacy, Data Protection, Compliance, Data Consent, Marketing, Marketing under GDPR, gdpr2020

Back in the adaptation period of the GDPR between 2016 and 2018 May, many businesses were concerned that the new EU-privacy regulation might weaken their marketing efforts, especially in the field of email marketing.  As the GDPR puts several restrictions on why and how personal data can be collected and processed, previous forms of popular marketing techniques, such as building a database of prospects for years on end, and purchasing prospect lists, had to be changed and adjusted for compliance. These types of databases were used most typically for the email marketing efforts or organisations, therefore many believed that this aspect of business marketing might actually suffer from the new regulation. After over a year since the enforcement of the GDPR though, businesses reported several benefits of the GDPR in regard to marketing, through adapting a compliant email marketing strategy. So, what steps can your organisation take to make sure to enjoy these benefits, while strengthening your compliance?

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What are Some Key Differences Between Consent & Legitimate Interest?

Jan 9, 2020 2:11:47 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Processing, Data Protection Officer, GDPR Controller, GDPR Processor, Data Controlling, GDPR Reputation, Data Consent, Consent, Marketing under GDPR, GDPR for Marketers, gdpr, DPIA

Legitimate interest and consent are two of the six lawful bases that data processors can choose from when gathering and processing data subject personal data. Both of the mentioned lawful bases are the most commonly used reasoning among organisations for their data gathering. But what are some of the key differences between the two? 

differences_consent_legitimate_interest_lawful_basis

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GDPR for SMEs: Benefit or Burden?

Nov 29, 2019 9:12:25 AM / by PrivacyPerfect posted in EU, Data Privacy, Data Protection, Small business GDPR, Data Protection Officer, Data Consent, Marketing under GDPR, gdpr 2019

When the EU fully enforced the GDPR back in May of 2018, there were many speculations and doubts on the consequences, and whether or not SMEs will need to adhere to the full extent of the regulations or not. A common misconception that followed was that the GDPR was seen as a data privacy law that would only be looking into the data protection practices of big multinational enterprises. After over  a year since it’s enforcement now, we are able to see the first results on the extent of how the GDPR can apply to each type of business, and what best practices businesses can turn to in order to stay aligned to the obligations. In this blog post, we look into the important points SMEs should know in regards to the GDPR and how the regulation can be turned into a benefit, rather than a burden.

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Facial Recognition & GDPR: The Good, The Bad, and the Problematic

Nov 21, 2019 2:23:42 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, Compliance, Data Processing, Personal Data, Data Consent, Consent, Facial Recognition, gdpr, DPIA, gdpr 2019, DPA, Britain

Earlier this week, France announced that it will be the first country within the EU to introduce the use of facial recognition for government services. A decision that has raised a few eyebrows in terms of people’s privacy and the connotation it may imply in regards to the GDPR. Didier Baichere, a lawmaker with French president Emmanuel Macron ́s party, insisted that the general public shouldn't be worried. But, should they? What sort of implications can facial recognition technology make and just how protected are the public’s sensitive data? Let’s take a look.

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A Cautionary Tale: The Brief Look Into the Future of Personalisation

Oct 24, 2019 5:26:39 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, Data Processing, Data Security, DPO, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Consent, Cookies, Marketing under GDPR, gdpr, gdpr 2019

It’s a rainy Thursday morning and I’ve just got into my driverless cab. I’d usually miss it, but because the cab now knows the average time I take to get ready, there is no actual way I could miss one. It knows where I need to go, what time I need to be there and also the preferred route I want, all through a 0.2 second scan of my thumb’s fingerprint. During my ride, I listen to the playlist made for me specially for this Thursday. It was made instantly as I typed in the first two words that came to my mind this morning. It can be any literally any word, isn’t that fun? It knows what music I want to listen to, the length of the songs I like, the mix of genres I prefer, and it also predicts the exact moments I would get bored of the song and automatically removes it from the playlist - only to replace it with an absolute banger of a song I was thinking about giving a listen to. 

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Discounts & Data: GDPR for Retailers

Oct 17, 2019 6:07:01 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, GDPR Software, DPO, Data Protection Officer, Personal Data, International GDPR, Data Controlling, GDPR Reputation, Data Consent, Cookie, Consent, Marketing, Marketing under GDPR, GDPR Summary, DPIA, gdpr 2019, Europe, DPA, Netherlands

What does the GDPR really mean for you as a retailer? Well, as is often the case with a subject like privacy: it depends. After you’ve determined that the GDPR is applicable because personal (identifying) data is involved, let’s take a look at today’s retail business operations and what it entails. We will go through specific aspects of direct marketing, e-commerce habits, and even efforts made for compliance offline, to get a better understanding of what the GDPR means for retail.

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Breach don’t kill my vibe: ways to mitigate a data breach

Oct 3, 2019 3:48:17 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Security, Data Protection Officer, Reputation under GDPR, GDPR Reputation, GDPR For Tech Companies, Data Consent, GDPR Compliance Program, Consent, gdpr, DPIA, gdpr 2019, Europe, DPA, Netherlands, Britain

Data breach. Two words you just don’t want to hear after a long week. It’s finally the Friday afternoon you’d been waiting for. Weekend plans with the family, the clock has just hit 16:00, and the weather isn’t as bad as predicted. Yet, here you are, after conducting a DPIA, finding yourself in a situation where you have a mere 72 hours to handle a whole breach. In this blog post, we will discuss your options, and provide you with support to handle this procedure seamlessly.

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Ad Tech and Privacy Law Compliance: A Complicated Relationship

Sep 27, 2019 9:04:40 AM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Protection, GDPR for SMEs, Small business GDPR, Medium business GDPR, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Cookie, Consent, Cookies, Marketing, Marketing under GDPR, GDPR for Marketers, gdpr, gdpr 2019, Europe, DPA, Britain

Back in June, the UK’s Data Protection Authority (ICO) released statements on their stance in regards to ad tech, saying: “If you operate in the adtech space, it’s time to look at what you’re doing now, and to assess how you use personal data” (Simon McDougall, Executive Director for Technology and Innovation at ICO). The ICO also released a report that looked into how the ad tech sector should comply with the GDPR. Below are the most important aspects to take into account if you work in or with the ad tech sector: 

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Could Personal Data be the New Cost for Health Progression?

Sep 13, 2019 12:16:39 PM / by PrivacyPerfect posted in USA, EU, GDPR Compliance, US, Data Privacy, Data Protection, Processing, Data Processing, Data Breach, Data Security, Personal Data, Data Controlling, Data Consent, GDPR Predictions, hubspot, gdpr 2019, Europe, Britain

The age old question we ask ourselves on what we receive, is to what we have to give up in order to have it. Will data become the new aspect we give up in order for tech in the health field progress? With new ways to help improve the lives of millions of people who potentially can be at their most vulnerable, personal data continues to be of major importance in health progression. At the same time, it begs the question: what will happen if business and ethics clash as a result of bettering healthcare?   

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