THE PRIVACYPERFECT BLOG

What does the GDPR really mean for you as a retailer? Well, as is often the case with a subject like privacy: it depends. After you’ve determined that the GDPR is applicable because personal (identifying) data is involved, let’s take a look at today’s retail business operations and what it entails. We will go through specific aspects of direct marketing, e-commerce habits, and even efforts made for compliance offline, to get a better understanding of what the GDPR means for retail.

Back in June, the UK’s Data Protection Authority (ICO) released statements on their stance in regards to ad tech, saying: “If you operate in the adtech space, it’s time to look at what you’re doing now, and to assess how you use personal data” (Simon McDougall, Executive Director for Technology and Innovation at ICO). The ICO also released a report that looked into how the ad tech sector should comply with the GDPR. Below are the most important aspects to take into account if you work in or with the ad tech sector: 

Consent banners are still flawed, dating apps discovered to expose your exact and real time location to anybody, and the UK’s ICO gives adtech an ultimatum. While you were catching up on your missed calls and emails, the privacy world was in constant movement. In this blog, we will have a look at the last two weeks of August.