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    THE PRIVACYPERFECT BLOG

    A Cautionary Tale: The Brief Look Into the Future of Personalisation

    Oct 24, 2019 5:26:39 PM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Privacy, Data Protection, Data Processing, Data Security, DPO, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Consent, Cookies, Marketing under GDPR, gdpr, gdpr 2019

    It’s a rainy Thursday morning and I’ve just got into my driverless cab. I’d usually miss it, but because the cab now knows the average time I take to get ready, there is no actual way I could miss one. It knows where I need to go, what time I need to be there and also the preferred route I want, all through a 0.2 second scan of my thumb’s fingerprint. During my ride, I listen to the playlist made for me specially for this Thursday. It was made instantly as I typed in the first two words that came to my mind this morning. It can be any literally any word, isn’t that fun? It knows what music I want to listen to, the length of the songs I like, the mix of genres I prefer, and it also predicts the exact moments I would get bored of the song and automatically removes it from the playlist - only to replace it with an absolute banger of a song I was thinking about giving a listen to. 

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    Discounts & Data: GDPR for Retailers

    Oct 17, 2019 6:07:01 PM / by Mark Fousert posted in EU, GDPR Compliance, Data Privacy, Data Protection, GDPR Software, DPO, Data Protection Officer, Personal Data, International GDPR, Data Controlling, GDPR Reputation, Data Consent, Cookie, Consent, Marketing, Marketing under GDPR, GDPR Summary, DPIA, gdpr 2019, Europe, DPA, Netherlands

    What does the GDPR really mean for you as a retailer? Well, as is often the case with a subject like privacy: it depends. After you’ve determined that the GDPR is applicable because personal (identifying) data is involved, let’s take a look at today’s retail business operations and what it entails. We will go through specific aspects of direct marketing, e-commerce habits, and even efforts made for compliance offline, to get a better understanding of what the GDPR means for retail.

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    Breach don’t kill my vibe: ways to mitigate a data breach

    Oct 3, 2019 3:48:17 PM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Security, Data Protection Officer, Reputation under GDPR, GDPR Reputation, GDPR For Tech Companies, Data Consent, GDPR Compliance Program, Consent, gdpr, DPIA, gdpr 2019, Europe, DPA, Netherlands, Britain

    Data breach. Two words you just don’t want to hear after a long week. It’s finally the Friday afternoon you’d been waiting for. Weekend plans with the family, the clock has just hit 16:00, and the weather isn’t as bad as predicted. Yet, here you are, after conducting a DPIA, finding yourself in a situation where you have a mere 72 hours to handle a whole breach. In this blog post, we will discuss your options, and provide you with support to handle this procedure seamlessly.

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    Ad Tech and Privacy Law Compliance: A Complicated Relationship

    Sep 27, 2019 9:04:40 AM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Protection, GDPR for SMEs, Small business GDPR, Medium business GDPR, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Cookie, Consent, Cookies, Marketing, Marketing under GDPR, GDPR for Marketers, gdpr, gdpr 2019, Europe, DPA, Britain

    Back in June, the UK’s Data Protection Authority (ICO) released statements on their stance in regards to ad tech, saying: “If you operate in the adtech space, it’s time to look at what you’re doing now, and to assess how you use personal data” (Simon McDougall, Executive Director for Technology and Innovation at ICO). The ICO also released a report that looked into how the ad tech sector should comply with the GDPR. Below are the most important aspects to take into account if you work in or with the ad tech sector: 

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    Flying back home - Catch up on data privacy happenings on your flight back home (2/3)

    Aug 29, 2019 2:06:59 PM / by Mark Fousert posted in USA, EU, Data Privacy, Data Protection, Compliance, Data Breach, Data Security, Personal Data, Data Controlling, Data Consent, Consent, Cookies, gdpr, Europe, DPA, Brexit, Twitter, Instagram, FaceApp, Hyp3r, Netherlands, Britain, Germany, Facebook, Libra, Cryptocurrency, FashionID, Boris Johnson, DUO, Windows, Microsoft

    New cookie guidance, joint controllership status due to social media plugins, and tech companies spying on you through their digital assistants - they might be listening when you ask Google or Siri for the route back home from France. The weeks from the 20th of July to the 10th of August were hectic. Instead of going through piles of news around data privacy from the summer months, get quickly caught up by looking at a summary of the most important happenings in this short blog post, the second of a three piece series, focusing on the last two summer months. 

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    Comparing CMS’s from a privacy perspective: WordPress vs Drupal vs Joomla vs HubSpot

    Jul 25, 2019 11:57:06 AM / by Mark Fousert posted in EU, DPO, Data Protection Officer, Data Consent, GDPR Compliance Program, Consent, Cookies, Marketing, Marketing under GDPR, GDPR for Marketers, CMS, gdpr, joomla, hubspot, wordpress

    You, or your company, want to build a website. Maybe you already have one, but want to start using a Content Management System (CMS), or switch to another from your current one. Here’s a refresher on what a CMS is: it’s a software content system that enables you to create and modify digital content, such as website pages. A few well-known CMS examples that we will touch on in this post are Wordpress, Joomla, Drupal, and HubSpot.

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    Five simple tips to protect your online privacy

    Apr 25, 2019 11:00:00 AM / by Soumya Patnaik | Data protection Consultant | PrivacyPerfect posted in Data Privacy, Data Protection, Personal Data, Consent, Cookies

    As technology is continually tightening its grip upon our day-to-day lives, a multitude of issues such as data breaches, digital surveillance and the evasion of privacy have come to the fore. Since unplugging from the online world is not a feasible option in today’s era of digital dependence, privacy advocates posit that internet users must take appropriate measures to protect their personal data at an individual level so they can navigate
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    The beginner's guide to cookies - use, necessity and compliance

    Jan 17, 2019 10:00:00 AM / by Elif Kaya | Legal Department | PrivacyPerfect posted in Data Privacy, Data Protection, Data Transfer, Personal Data, Data Consent, Cookie, Consent, Cookies

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    Consent under GDPR: All you need to know

    Jan 8, 2019 10:00:00 AM / by Soumya Patnaik | Data protection Consultant | PrivacyPerfect posted in Data Privacy, Data Protection, GDPR Explained, Data Consent, Consent

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