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    THE PRIVACYPERFECT BLOG

    How has the GDPR strengthened email marketing?

    Feb 7, 2020 10:49:09 AM / by PrivacyPerfect posted in GDPR Compliance, Data Privacy, Data Protection, Compliance, Data Consent, Marketing, Marketing under GDPR, gdpr2020

    Back in the adaptation period of the GDPR between 2016 and 2018 May, many businesses were concerned that the new EU-privacy regulation might weaken their marketing efforts, especially in the field of email marketing.  As the GDPR puts several restrictions on why and how personal data can be collected and processed, previous forms of popular marketing techniques, such as building a database of prospects for years on end, and purchasing prospect lists, had to be changed and adjusted for compliance. These types of databases were used most typically for the email marketing efforts or organisations, therefore many believed that this aspect of business marketing might actually suffer from the new regulation. After over a year since the enforcement of the GDPR though, businesses reported several benefits of the GDPR in regard to marketing, through adapting a compliant email marketing strategy. So, what steps can your organisation take to make sure to enjoy these benefits, while strengthening your compliance?

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    GDPR Compliance is Becoming a Key Point for Brands

    Jan 16, 2020 4:10:42 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, Compliance, GDPR for SMEs, Reputation, Reputation under GDPR, GDPR For Tech Companies, Marketing, Marketing under GDPR, gdpr 2019

    Reports have indicated that people have become increasingly critical about their data on how it's stored and what it is being used for. It has become paramount that businesses take the extra steps in ensuring a secure and privacy compliant way of handling such personal data. As pressure heaps on businesses and brands to adopt this data privacy centered culture, why is it vital for brands to use compliance to their advantage, and not see it as a burden?
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    A Christmas Story: GDPR Compliance

    Dec 18, 2019 1:26:30 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Compliance, GDPR Software, Data Breach, Data Security, Data Assessment, gdpr 2019

    This is the story of one cold December for Jamie, and his data conscious filled adventure. He started the month with his Christmas shopping, all the discounts and all the best offers about - he grabbed them all, without a hint of any doubt. From the latest headphones, to pants, a new pair of white sneakers, and even some living room plants. He realised one important thing, after all that almost effortless buying, he’d not just been spending money here and there, he’d been giving his data - with almost nothing to spare.

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    Facial Recognition & GDPR: The Good, The Bad, and the Problematic

    Nov 21, 2019 2:23:42 PM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, Compliance, Data Processing, Personal Data, Data Consent, Consent, Facial Recognition, gdpr, DPIA, gdpr 2019, DPA, Britain

    Earlier this week, France announced that it will be the first country within the EU to introduce the use of facial recognition for government services. A decision that has raised a few eyebrows in terms of people’s privacy and the connotation it may imply in regards to the GDPR. Didier Baichere, a lawmaker with French president Emmanuel Macron ́s party, insisted that the general public shouldn't be worried. But, should they? What sort of implications can facial recognition technology make and just how protected are the public’s sensitive data? Let’s take a look.

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    How to overcome the challenges of conducting a DPIA

    Sep 19, 2019 10:39:46 AM / by PrivacyPerfect posted in EU, GDPR Compliance, Compliance, Data Processing, Data Security, DPO, Data Protection Officer, Personal Data, Data Controlling, GDPR Reputation, Data Consent, Data Assessment, gdpr, DPIA, gdpr 2019, Europe, DPA

    Conducting a DPIA is often seen as a rather challenging task. But, there are ways still to make it a little easier.  We have highlighted the steps to get through conducting a DPIA in the least painless way possible. We’ve put down aspects from pre-assessment elements, through overcoming the struggles of getting support and involving key players, to how you can cut through the edges and simplify processes.         

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    Flying back home - Catch up on data privacy happenings on your flight back home (2/3)

    Aug 29, 2019 2:06:59 PM / by PrivacyPerfect posted in USA, EU, Data Privacy, Data Protection, Compliance, Data Breach, Data Security, Personal Data, Data Controlling, Data Consent, Consent, Cookies, gdpr, Europe, DPA, Brexit, Twitter, Instagram, FaceApp, Hyp3r, Netherlands, Britain, Germany, Facebook, Libra, Cryptocurrency, FashionID, Boris Johnson, DUO, Windows, Microsoft

    New cookie guidance, joint controllership status due to social media plugins, and tech companies spying on you through their digital assistants - they might be listening when you ask Google or Siri for the route back home from France. The weeks from the 20th of July to the 10th of August were hectic. Instead of going through piles of news around data privacy from the summer months, get quickly caught up by looking at a summary of the most important happenings in this short blog post, the second of a three piece series, focusing on the last two summer months. 

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    How to create a successful GDPR compliance program: Communication

    Mar 27, 2019 1:00:00 PM / by PrivacyPerfect posted in GDPR Compliance, Data Privacy, Data Protection, GDPR Guideline, Compliance, DPO, GDPR Compliance Program

    This blogpost series started with tips on how to prepare for a GDPR compliance program. How to execute such a program within your organisation was explained in the second blog post. In this final blogpost, we will take you through the last steps of establishing a GDPR compliance program within your organisation. All of these steps are about communication.
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    8 GDPR compliance tips explained by Queen songs

    Feb 26, 2019 1:30:00 PM / by PrivacyPerfect posted in GDPR Compliance, GDPR Guideline, Compliance, GDPR Processings, GDPR for SMEs, Small business GDPR, Medium business GDPR, Data Protection Officer, GDPR For Tech Companies, GDPR Compliance Program, Queen

    Often the best way to tackle complicated matters is to make it fun. Because, the show must go on. Therefore, here are 8 essential tips to become and stay compliant with the GDPR if you don’t want to be the next one biting the dust. 

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    Do SMEs need to keep record of their processing activities?

    Apr 24, 2018 10:00:00 AM / by PrivacyPerfect posted in EU, GDPR Compliance, Data Privacy, Data Protection, Compliance, SME, GDPR for SMEs, Small business GDPR, Medium business GDPR

    With the GDPR fully enforceable, more and more questions arise regarding the scope of article 30 GDPR. As you might already know, article 30 GDPR imposes the obligation to maintain records of processing activities by both controllers and processors. In this blog post, we will address if and how small and medium-sized enterprises (SMEs) can comply with article 30 GDPR.

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    Fines to be imposed by the Supervisory Authorities under the GDPR

    Mar 16, 2018 10:00:00 AM / by PrivacyPerfect posted in EU, Data Privacy, Data Protection, GDPR Explained, GDPR Fines, Compliance

    Since May 25th the General Data Protection Regulation (GDPR) has been fully enforceable. The new legislative package has replaced the former Directive 95/46 ('The Data Protection Directive') and imposed new European rules regarding data protection. Amongst other things, the GDPR sets stringent penalties for non-compliance with the new rules.

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