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    THE PRIVACYPERFECT BLOG

    Brodie Bavidge


    Recent Posts

    GDPR for SMEs: Benefit or Burden?

    Nov 29, 2019 9:12:25 AM / by Brodie Bavidge posted in EU, Data Privacy, Data Protection, Small business GDPR, Data Protection Officer, Data Consent, Marketing under GDPR, gdpr 2019

    When the EU fully enforced the GDPR back in May of 2018, there were many speculations and doubts on the consequences, and whether or not SMEs will need to adhere to the full extent of the regulations or not. A common misconception that followed was that the GDPR was seen as a data privacy law that would only be looking into the data protection practices of big multinational enterprises. After over  a year since it’s enforcement now, we are able to see the first results on the extent of how the GDPR can apply to each type of business, and what best practices businesses can turn to in order to stay aligned to the obligations. In this blog post, we look into the important points SMEs should know in regards to the GDPR and how the regulation can be turned into a benefit, rather than a burden.

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    Facial Recognition & GDPR: The Good, The Bad, and the Problematic

    Nov 21, 2019 2:23:42 PM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Privacy, Data Protection, Compliance, Data Processing, Personal Data, Data Consent, Consent, Facial Recognition, gdpr, DPIA, gdpr 2019, DPA, Britain

    Earlier this week, France announced that it will be the first country within the EU to introduce the use of facial recognition for government services. A decision that has raised a few eyebrows in terms of people’s privacy and the connotation it may imply in regards to the GDPR. Didier Baichere, a lawmaker with French president Emmanuel Macron ́s party, insisted that the general public shouldn't be worried. But, should they? What sort of implications can facial recognition technology make and just how protected are the public’s sensitive data? Let’s take a look.

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    How to Create a Data Privacy Culture in the Workplace with the help of the GDPR?

    Nov 8, 2019 12:47:40 PM / by Brodie Bavidge

    When the adoption of a new European privacy regulation has began back in 2016, it has raised a lot of questions and uncertainties. With it’s full enforcement in May 2018, the speculations have come to an end, and now after over a year since it’s enforcement, we are able to see the first effects of the GDPR. While many businesses first saw the regulation as a potential obstacle, since then, numerous business benefits have come to the surface deriving from the GDPR, as well as a significant impact on our society’’s approach to privacy. In this blog post we will go through these benefits and how these can help you create a business culture around privacy.

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    Data Transfers: In & Out of the EU

    Nov 1, 2019 10:22:06 AM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Privacy, DPO, Data Protection Officer, Data Transfer, International Data Transfer, Reputation under GDPR, GDPR For Tech Companies, GDPR for Marketers, GDPR Summary, gdpr 2019

    International data transfers play a vital role for data driven businesses and organisations. As processes have become but a few clicks away and the digital world continues advancing, organisations must take the appropriate measures to ensure protection over their data and the data subjects. The EU’s GDPR aims to protect personal data, and provides strict obligations and standards that every organisation should take when dealing with international data transfers. Below are key points for organisations to consider upon doing international data transfers from and to the EU.

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    A Cautionary Tale: The Brief Look Into the Future of Personalisation

    Oct 24, 2019 5:26:39 PM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Privacy, Data Protection, Data Processing, Data Security, DPO, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Consent, Cookies, Marketing under GDPR, gdpr, gdpr 2019

    It’s a rainy Thursday morning and I’ve just got into my driverless cab. I’d usually miss it, but because the cab now knows the average time I take to get ready, there is no actual way I could miss one. It knows where I need to go, what time I need to be there and also the preferred route I want, all through a 0.2 second scan of my thumb’s fingerprint. During my ride, I listen to the playlist made for me specially for this Thursday. It was made instantly as I typed in the first two words that came to my mind this morning. It can be any literally any word, isn’t that fun? It knows what music I want to listen to, the length of the songs I like, the mix of genres I prefer, and it also predicts the exact moments I would get bored of the song and automatically removes it from the playlist - only to replace it with an absolute banger of a song I was thinking about giving a listen to. 

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    Breach don’t kill my vibe: ways to mitigate a data breach

    Oct 3, 2019 3:48:17 PM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Security, Data Protection Officer, Reputation under GDPR, GDPR Reputation, GDPR For Tech Companies, Data Consent, GDPR Compliance Program, Consent, gdpr, DPIA, gdpr 2019, Europe, DPA, Netherlands, Britain

    Data breach. Two words you just don’t want to hear after a long week. It’s finally the Friday afternoon you’d been waiting for. Weekend plans with the family, the clock has just hit 16:00, and the weather isn’t as bad as predicted. Yet, here you are, after conducting a DPIA, finding yourself in a situation where you have a mere 72 hours to handle a whole breach. In this blog post, we will discuss your options, and provide you with support to handle this procedure seamlessly.

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    Ad Tech and Privacy Law Compliance: A Complicated Relationship

    Sep 27, 2019 9:04:40 AM / by Brodie Bavidge posted in EU, GDPR Compliance, Data Protection, GDPR for SMEs, Small business GDPR, Medium business GDPR, Data Protection Officer, GDPR Reputation, GDPR For Tech Companies, Data Consent, Cookie, Consent, Cookies, Marketing, Marketing under GDPR, GDPR for Marketers, gdpr, gdpr 2019, Europe, DPA, Britain

    Back in June, the UK’s Data Protection Authority (ICO) released statements on their stance in regards to ad tech, saying: “If you operate in the adtech space, it’s time to look at what you’re doing now, and to assess how you use personal data” (Simon McDougall, Executive Director for Technology and Innovation at ICO). The ICO also released a report that looked into how the ad tech sector should comply with the GDPR. Below are the most important aspects to take into account if you work in or with the ad tech sector: 

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    How to overcome the challenges of conducting a DPIA

    Sep 19, 2019 10:39:46 AM / by Brodie Bavidge posted in EU, GDPR Compliance, Compliance, Data Processing, Data Security, DPO, Data Protection Officer, Personal Data, Data Controlling, GDPR Reputation, Data Consent, Data Assessment, gdpr, DPIA, gdpr 2019, Europe, DPA

    Conducting a DPIA is often seen as a rather challenging task. But, there are ways still to make it a little easier.  We have highlighted the steps to get through conducting a DPIA in the least painless way possible. We’ve put down aspects from pre-assessment elements, through overcoming the struggles of getting support and involving key players, to how you can cut through the edges and simplify processes.         

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    Could Personal Data be the New Cost for Health Progression?

    Sep 13, 2019 12:16:39 PM / by Brodie Bavidge posted in USA, EU, GDPR Compliance, US, Data Privacy, Data Protection, Processing, Data Processing, Data Breach, Data Security, Personal Data, Data Controlling, Data Consent, GDPR Predictions, hubspot, gdpr 2019, Europe, Britain

    The age old question we ask ourselves on what we receive, is to what we have to give up in order to have it. Will data become the new aspect we give up in order for tech in the health field progress? With new ways to help improve the lives of millions of people who potentially can be at their most vulnerable, personal data continues to be of major importance in health progression. At the same time, it begs the question: what will happen if business and ethics clash as a result of bettering healthcare?   

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